flow surfboard graphics.

Client: Disrupt Sports

Date: February, 2015

Objective: To win the ‘Design a Surf Board’ competition held by Disrupt Sports and The Loop.

Method: Visually portray the surfer philosophy of ‘being one with the waves.’ Create an ocean inspired colour palette to bring attention and focus to the natural movements of the sea. Supporting the philosophy an icosahedron pattern has been included. Greek philosopher Plato associated the icosahedron with the element of water and it has been used to signify the characteristics of water; movement, flow and change.

This design placed first in the competition and was sold by Disrupt Sports Australia.

© 2020 JOSEPHINE HOGENDOORN – ABN 39 711 511 549